Concept Packaging
Concept Packaging
An interactive Nutrilite Kids packaging concept that makes vitamins fun. The packaging acts like a small game children can explore.
An interactive Nutrilite Kids packaging concept that makes vitamins fun. The packaging acts like a small game children can explore.
Project Overview
This project develops a new interactive packaging concept for Nutrilite Kids Chewables by Amway, transforming conventional vitamin packaging into a playful and engaging experience for children while maintaining the brand’s trust, nutritional credibility, and premium identity.
Existing Brand Identity
Using the existing brand identity of Nutrilite Kids by Amway, a new interactive packaging concept is created to make the product more engaging and playful for children.
The existing packaging for Nutrilite Kids Chewables by Amway uses a clean white bottle with colorful labels and friendly animal illustrations . However, it remains non interactive and largely functional, offering limited engagement or playful experience for kids.
Ideation Phase
Exploring different interactive packaging structures through sketches, testing forms like puzzles, sliding mechanisms, and playful boxes.
Through iterative ideation, the design evolves into a stacked cube system around a cylindrical bottle, combining play and packaging. The final concept allows animal illustrations to mix and match, creating an interactive and engaging experience for kids.
Keyline Development
Key line drawings were developed to define the structural form and proportions of the packaging. These drawings helped refine the stacked cube system around the cylindrical bottle.
Outer Box Surface Graphics
The outer box graphics feature playful animal illustrations that can be mixed and matched, allowing children to create different animal combinations and making the packaging interactive.
New Labels
The new bottle labels for Nutrilite Kids by Amway use bold colors, playful animal illustrations, and clear hierarchy to create a more engaging and child friendly visual system while maintaining the brand’s identity.
Project Overview
This project develops a new interactive packaging concept for Nutrilite Kids Chewables by Amway, transforming conventional vitamin packaging into a playful and engaging experience for children while maintaining the brand’s trust, nutritional credibility, and premium identity.
Existing Brand Identity
Using the existing brand identity of Nutrilite Kids by Amway, a new interactive packaging concept is created to make the product more engaging and playful for children.
The existing packaging for Nutrilite Kids Chewables by Amway uses a clean white bottle with colorful labels and friendly animal illustrations . However, it remains non interactive and largely functional, offering limited engagement or playful experience for kids.
Ideation Phase
Exploring different interactive packaging structures through sketches, testing forms like puzzles, sliding mechanisms, and playful boxes.
Through iterative ideation, the design evolves into a stacked cube system around a cylindrical bottle, combining play and packaging. The final concept allows animal illustrations to mix and match, creating an interactive and engaging experience for kids.
Keyline Development
Key line drawings were developed to define the structural form and proportions of the packaging. These drawings helped refine the stacked cube system around the cylindrical bottle.
Outer Box Surface Graphics
The outer box graphics feature playful animal illustrations that can be mixed and matched, allowing children to create different animal combinations and making the packaging interactive.
New Labels
The new bottle labels for Nutrilite Kids by Amway use bold colors, playful animal illustrations, and clear hierarchy to create a more engaging and child friendly visual system while maintaining the brand’s identity.
